Multi-Step Registration Flow
UX case study focused on improving a multi-step registration and onboarding flow to reduce user friction.
Redesigning a college visitation landing page to reduce scrolling friction and improve conversion by aligning the form with visual content.
Project Information
- Category :UX Design
- Project Type :Admissions Landing Page
- Platform :Web
- Role :UX & Front-End Designer
- Focus :Registration Flow Optimization
Overview
This project focused on improving a college visitation registration experience by restructuring a dense, single-step form into a guided, two-step flow aligned with supporting video content.
Original Layout
- Visual imbalance between video and form columns
- Unnecessary vertical scrolling
- Reduced sense of structure across the page
UX Approach: Reducing Scroll & Cognitive Load
- Split the form into two guided steps
- Introduced a visible progress indicator
- Aligned CTAs with each step
- Added a back option for easy review
Interaction Flow: Guided Progression
- Student completes Step 1
- Progress indicator highlights position
- CTA advances to Step 2
- Registration CTA appears in final step
- Back button allows review
Outcome
Dividing the form into guided steps reduced overall page height, eliminated unnecessary scrolling, and created a more cohesive layout across devices.
Results & Impact
- Reduced cognitive load through step-based grouping
- Improved progression feedback and form clarity
- Made error correction less disruptive
- Established a reusable registration pattern