Marcus Concurrent Email

Overview

This email targeted existing Marcus loan customers who demonstrated strong repayment history, introducing eligibility for an additional concurrent loan while reinforcing key product benefits.

The campaign needed to balance promotional messaging with the trust and clarity expected in financial communications.

Objective

Encourage qualified Marcus customers to explore additional borrowing options by highlighting the flexibility and customer-friendly benefits associated with Marcus loans.

Secondary goals included promoting smaller seasonal loan options for short-term needs.

Messaging Strategy

The messaging focuses on earned eligibility rather than a traditional promotional tone.

Framing the offer as a reward for responsible payment behavior helps position the additional loan as a benefit rather than a sales push.

An animated hero was used to immediately draw attention to the new app experience, creating visual interest without overwhelming the message or impacting load performance.

Design Approach

The layout emphasizes clarity and scanning behavior common to email consumption patterns.

Key decisions included:

• Benefits-first structure highlighting value, flexibility, and rewards
• Clear call-to-action placement to guide customers toward loan options
• Strong visual hierarchy to support quick scanning on mobile devices
• Consistent Marcus brand styling to reinforce trust and credibility

Key Benefits Highlighted

he email highlights three primary loan benefits:

• No late fees or prepayment fees
• Flexible payment due date changes
• On-Time Payment reward allowing a payment holiday after 12 consecutive payments

These features reinforce Marcus’s positioning as a borrower-friendly financial service.

Outcome

The final email delivered a clear, polished introduction to the Marcus mobile app, guiding customers from awareness to action while reinforcing brand trust and usability. The design supported both immediate engagement and longer-term app adoption.